CSRS Academy

The 4-Day LinkedIn Newsletter Masterclass for Clinical Research CEOs & Entrepreneurs is your step-by-step playbook for turning LinkedIn into a revenue-driving platform for your business, mentorship program, or clinical research site.

Built directly from real-world experience, this step-by-step playbook shows you how to create content that converts, attract the right partners, and position your business or research site for success — all while staying authentic and mission-driven.

💡 This program is part of the I.A.M. Research & Wellness Foundation’s workforce development and education initiative.

I built this masterclass directly from my own journey — starting with zero followers, no clinic, no staff, and no funding — to becoming a recognized thought leader in rural research infrastructure, landing partnerships with companies like CRIO, securing over $300,000 in grants and scholarships, and attracting high-ticket B2B clients.

This course is designed for clinical research professionals, site owners, entrepreneurs, and executives who are ready to:

1. Build a strong personal brand on LinkedIn using strategic storytelling.

2. Learn the proven structure for launching a high-performing LinkedIn newsletter.

3. Turn content into qualified leads, mentorship opportunities, and revenue.

4. Develop a visibility plan that attracts sponsors, CROs, or business partners.

5. Repurpose your content into authority-building assets across platforms.

Why This Matters 

Many clinical professionals struggle to be seen, even when they have the expertise and passion to make an impact.

This masterclass was built to bridge that gap — teaching you how to turn your knowledge into visibility, influence, and opportunity.

What You’ll Learn

Day 1 – Visibility as the First Phase of Infrastructure

• Why visibility beats perfection in the early stages

• My “E.I.I. Method” for post creation: Educate, Inspire, Invite

• How storytelling built trust with sponsors and partners

• 8 proven visibility tactics that generated B2B partnerships

Day 2 – Building Trust as the Go-To Expert

• How to structure newsletters for authority positioning

• The consistency framework that grows credibility over time

• Why you don’t need the biggest audience to attract premium clients

• Real examples of converting newsletter subscribers into buyers

Day 3 – Subscriber Growth Strategies

• The 6 Subscriber Growth Levers to build a quality audience

• How to position your newsletter title, tagline, and design for attraction

• Using content variety and proof to keep subscribers engaged

• The analytics-driven approach to doubling your impact

Day 4 – High-Ticket Conversion Through Newsletters

• Turning subscribers into premium clients without “hard selling”

• How to teach through storytelling to build trust

• Creating an infrastructure that supports consistent high-ticket sales

• The critical role of CTAs in every edition

Why This Matters

LinkedIn newsletters are one of the most underrated growth tools for clinical research entrepreneurs. They:

• Bypass the noise of social media feeds

• Build an email-like relationship with your audience

• Position you as an industry thought leader in a space hungry for trusted voices

• Drive leads, partnerships, and contracts directly from your content

What’s Included

• 4 recorded masterclass sessions (lifetime access)

• Real examples of posts, newsletters, and strategies that led to six-figure partnerships

• Certificate of completion

This is evergreen training — you can revisit the material at any time, implement at your own pace, and use the frameworks as your business grows.

If you’re ready to use LinkedIn strategically to grow your visibility, authority, and income, this masterclass gives you the blueprint.

This is an evergreen training — enroll anytime and learn at your own pace.

Presented by Alisha Moore, CEO of Clinical Science Research Solutions (CSRS) and Executive Director of the I.A.M. Research & Wellness Foundation.